If you want to spend a little more money (OK, a lot more money), you can buy the well cell with ATL's pickup apparatus inside. It consists of a box with 3 trap doors to hold fuel around the pickup no matter how low it gets, and a fuel pump.
Bill Gotwalt installed a well cell in his H Production Rabbit and it was a neat looking installation. I talked to Sven about it, and after the conversation, came to the conclusion that I would fabricate an aluminum liner for the spare tire well before installing the cell. I plan to make the liner just a little larger than the cell, and foam it in place between the liner and the spare tire well. My "bulkhead" will also be aluminum. It will be mostly flat with the floor with a small box over the filler next.
As for the weight, I think it can't do anything but improve the weight distribution. It really isn't all that much further bac - while it's behind the axle, it's between the wheels.
On the two Rabbits I have that had cells installed by others, they cut the subframe that runs under the floor in order to get the cell ahead of the tire well, and on one of them, they also cut away half of the tire well. I'd prefer not to have to cut that structure, or cut the floor pan in any way, which is another good reason for the well cell. I plan to use one in my HP Scirocco.