Over on the brown board someone would have said 'dead hookers' in the trunk.
Since ballast is supposed to be in the passenger's area, best way I have found to secure it is to utilize the seat mounts. The Miata has a pair of 1/2" plates each about 40#, one bolts to the seat mounts, the other bolts to the first plate w/ tapped holes (because its easier to undo 4 more bolts than lift all 80 pounds at once). Way back I needed 50# in my nissan, so I used a pc of 4x4x1/2 square tubing, welded end plates on and threaded port and pored in lead shot to the desired weight. Both of these methods were the easy button since all the parts were free to me from work and other home projects.
What kind of car are you brainstorming for?