I put a set of those pads on my wife's Intrepid. Great pads but they do need to be bedded to work properly.
Find a country road or someplace you can drive at 55-60mph with little or no traffic.
Make a series of gentle stops to get the brakes warm, then make a series of very hard stops from about 60mph down to 20mph over and over i.e. accelerate hard, brake hard, accelerate hard, brake hard etc. until you 'feel' the brakes just start to fade. You should be able to smell the brakes at this point as well. You shouldn't have to stop more than 12 times to get fade, but I'm not sure how well the Rabbit GTI brakes cool and they might cool down too quickly before you get some fade. 12 stops should be enough to bed the pads whether you fade them or not.
At this point drive for about 5-10 minutes and use the brakes as little as possible until they cool down. Avoid stopping/parking the car until they cool down or you might warp the rotors.
After driving around to cool down (they will still be 'hot' to the touch!!!!) park the car, let the brakes cool down completely, adjust the rears (if you have drums back there), bleed them, and you should be all set.