In additional to championing

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ammayya123

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In additional to championing SPINE CONCEPT, Ross will work to improve and integrate merchandising development, sales promotion, and retailer and rep training and demonstrations. He’ll work in unison with fi’zi:k’s sales and marketing teams to not only tout the message but to be the conduit to collecting feedback from the cycling market’s most influential segment, the retailer. “We collect a lot of data from our professional athletes and teams,” commented fi’zi:k’s Marketing Manager, Suzette Ayotte, “but this is only one population in the broader sense of end users. We want to collect data directly from the IBD and from their respective VIPs and feed that info directly to our US and European marketing and product teams. Our reps and retailers deserve to know that feedback is heard and communicated and Nat will be that guy.”

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