Pardon my cynicism, but:
- LRP's got more demand for their products that they can possibly fill, and continue to raise the track rates with no loss of demand, and
- The track has steadily degraded over the last 15+ years, but this has not degraded the rapidly increasing demand for their product, and
- They're fishing for $30M in capital.
Now, if you were a businessman, and you had a product in high demand such that you could pretty much charge whatever you wanted for it regardless of the condition of the facilities, and someone handed you $30M in capital and said, "go use it to maximize your profits", how would you spend it?
That's what I thought.
The stated reason for the $30M fishing expedition - to keep the "value" of the property as a racetrack above its value for alternate uses - cannot be accomplished with capital improvements. The value of that property as a race track is simply its ability to generate revenue. As noted before, the crappy track surface has not stopped organizations from paying ever-increasing rental rates, thus has no affect on revenue. Ergo, despite what they may choose to use the capital infusion for, its best use for maintaining the value of the property above its value for alternate uses is to simply put it in the bank earning interest, and thusly increasing the value of the corporation in held assets (i.e., in order to buy the track to turn it into a golf course, you're going to also have to buy out the $30M-plus-interest bank account, immediately adding $30M-plus-interest in the purchase price).
So, I'm guessing the
real reason is that ALMS (and other Pro organizations) are finally putting their collective feet down and telling LRP's staff that the track surface ABSOLUTELY SUCKS (I'm more sore today after the July 4th event than I've
ever been racing), and unless they fix it they're going to lose their main gate-and-concessions-revenue-generating events. And, LRP's management is looking through the wallet, realizing they don't have the cash to cover that expense.
They tried the increase-the-track-rental trick, so the next best thing is for them to leverage their #1 asset: history, location, reputation.
Of course, one can actually easily argue that paving the track is a BAD idea for us grassroots competition clubs such as SCCA and NASA, because an improved racing surface would very likely result in
further increasing demand, thus further increasing rental rates. One has to
also keep in mind that an additional 60 days of demand will be removed from the calendar, to be reserved for "Club" members, thus tightening the ever-tight available track dates.
Finally, I'm extremely confident that this announcement is PURELY coincidental to the successful advancement of
Palmer Motorsports Park - about an hour's drive away and probably a LOT easier to get to from Boston and even New York City - recently beginning to accept inquiries from capital investors from within the same demographics. One big difference here is, of course, PMP is not asking for a "revert-back-to-the-owner 50-year lease" with guaranteed ZERO chance of any return on investment; "join" LRP's club and that money is pissed away, dead, long gone, never to be seen again. PMP, on the other hand, is looking for investors interested in ownership of a track with a very realistic potential for greater-than-normal return, reasonably minimal risk of capital, plus all the perqs of truly being a partial owner in a motorsports facility (which likely includes more than 60 days of track time).
Sorry, LRP. You had your 50 years of opportunity and you squandered it. You watched other facilities across the country (for over 20 years now) be borne and grow using the "business model" you just "figured out" and you wasted those opportunities. You ignored your customers as they tried to tell you things weren't as rosey long-term as you thought.
Now you're seeing something viable showing up in your backyard, and suddenly you've found religion? Kinda "Day Late and Dollar Short", ain't it?
Nah, I'm not cynical. Good luck with The Club thing, though... - GA
P.S., Can you at least hire a graphic designer to do your web pages that understands "contrasting text colors"? Thanks.