A true story....
In 2002 I believe, The Speed Channel changed its name to Speedvision and moved South from Connecticut to Charlotte, NC. They hired Jim Liberatore (don't hold me to the spelling) as their President, a former cable TV guy from Somewhere, USA.
They then started looking around for a lawyer for their organization. I had a friend who worked for their parent corporation in LA and I got an interview. I drove from Raleigh to Charlotte, after submitting a resume that talked up my 30 years as a NASCRAP fan (I have actually seen Richard Petty win a race, and saw Durrl Waltreep win his FIRST race -- and yes, NASCRAP was better when it was real rednecks in real 'Murican land yachts going toe to toe at 200 mph, this watered down shit we've seen the last 10 years sux) and my budding SCCA aspirations.
I hit it off well with the parent corp's lead lawyer. I honestly thought he was going to hire me on the spot. The then took me in to see Liberatore........here's some of the discussion I had with the guy (he's moved on, so I don't mind sharing this):
a. Sports car racers were what he termed "Nigels." Guys with tweed caps who liked to fiddle with the carbs on their British cars.
b. NASCRAP was the future of all autosport. IRL was basically NASCRAP formula for open wheel -- a few makes, basically a spec series. CART was dying (boy was he right about that).
c. I was not a normal guy because I didn't watch "Friends."
d. Who did I know on any NASCRAP teams or with NASCRAP itself?
I went back and talked to the parent corp's lawyer and discussed some salary figures. Still thought I might have had a chance. Got a polite letter later from him saying ....no. LIberatore actually hired some guy who had some minor involvement in a NASCRAP team.
Pretty clear at the time that Liberatore was going to run Speed Channel/Speedvision as the "Nascar Channel." As Kirk says, how can you blame him? NASCRAP is huge dollars, and it moved Speedvision....somewhat...out of its niche market. But not like they thought.
Actually, good that I stayed at my law firm. Made partner, and have been blessed enough to have money to spend on racing. Who knows what would have happened as an attorney for a niche cable TV station?
In any event, like someone said above, no petition will change this. 10,000, even 100,000 potential viewers will not change Speed's view that NASCrAP gives them the biggest audience -- a view that is in fact true.
Better off trying to get a larger cable channel devote more time to auto racing....