While it may be a nice car, it's certainly no Scirocco. Not even close. Just like that thing w/ the Rabbit badge is no Rabbit. Yeah, you can't buy much for $15k these days, but 3000#??
Performance VWs have never been cheap. I wanted a new Scirocco S in 1981, except that it was $2k more than the Honda Prelude that I looked at, and the Prelude had a power glass sunroof. The '93 Corrado that I had had a $23,950 sticker price (and that's what the original owner paid, almost a year later (9/92 build, car sold in 9/93)). The current crop of high-end VWs are no different. I haven't looked at the sticker price on an R32, but I'm sure it's not cheap. I'd guess low to mid 30's. This car will be no different (if it actually makes it to market).
VW seems to think that they can throw out anything that they want, and capitalize on the model loyalty of the original cars. When the original Rabbits and Sciroccos were introduced, they had some pretty unique styling (at least for the US market). I remember a friend that got a '75 Scirocco, new, when we were in HS. I thought it was one of the coolest cars I'd seen in a long time. Mind you, this was just as the muscle cars of the late 60's were becomming somewhat affordable (several friends bought cars in the $1000 - $1500 range). This new concept that VW has introduced sure doesn't seem to have any unique style. It actually reminds me of an early 90's Civic.
VW may win some new fans w/ this car, but it won't appeal to many people that bought Sciroccos (either Mk I or Mk II).