IT got popular. The money came. It scared away the 'simple' times from the early days.
It's ok. ITB and ITC are still there for ya'll.
Bzzzzzzzzzzt. not one of our top 5.
ITC might well be affordable, there's no arms race, but ITB is not a place you skimp and do well in. I'm sure it's cheaper than an SN95 V6 mustang or Triumph in S, but look at pablo II, the martin and herbert Brimtek cars, Ulrik's MR2, underwood/strickland civic, etc... $20k + all day long.
and WE foisted this on ourselves. first by not nipping pro level builds when they were novel and it could be done, then by institution of the "build it 10/10ths and come back to me" approach to reclassification. we allowed a hypercompetative environment to develop, then expected everyone to commit to that level or deal with the result of not doing so. yeah - we all know WHY that was done, but the conversations I have with people who are knowledgeable about IT but choose not to run it suggest that they largely do so because of the "pro" level "requirements" as they see them. guys looking to get into ITS might not have a problem with this - fast cars and all that - but the prep level spread to A and B too, and I think the cost of entry to run NEAR the front (or just to keep up in a straight line) is a HUGE barrier to many. old cars, slow cars, etc.. doesn't help attract the kids, but I think the former is worse than the latter. chump car took what made IT popular back in the 90s and ran with it, adjusted to the modern day and with some spin of their own. but at the core it was ease and cost reductions. yes, once something gets popular the will to win will kill the fun and the low-cost reality every time. on that, we agree. might have coulda done something about it way back when but... SCCA needs an entry level class where people aren't scared off by the cost and "difficulty", and right now, IT ain't it. great class with some really good racing and you CAN get in cheap, but you'll be pretty far back in any decently subscribed race
SM is easy. as has been said ad nauseum. and the PERCEPTION is that the ease translates into accessibility. we all know the reality but it's not really relevant. spread the development load around and the cost to get "pretty good" equipment drops like a rock.
the club isn't in trouble, we just moved up market and no one told us. we got ~300 cars for the majors at sebring at >$600 each. THAT, apparently, is your market. we have met the enemy, and they is us.