Jake, that comment about the SCCA being too serious is interesting, because it ain't exactly new. 25 years ago when I got involved with EMRA, the recurring theme was always the same - "the SCCA is too serious, EMRA is more laid back, nicer atmosphere, etc." Thats what we always heard from the SCCA types who came to play with us. And to be frank, the few SCCA events I first attended in the late 80s and early 90s (NER events, by the way), bore this out.
Which mirrors my experience as a car obsessed person back then. I went with the group that was more welcoming and stayed with EMRA for the better part of more than 20 years. I did some SCCA stuff, but always found EMRA more welcoming. Note that I am not even getting into the very vocal anti-EMRA sentiment I came across from various NER folks. Suffice it to say "great salesmanship, guys." There's more than one reason I am a WDCR member even though I live in Joisey.
Now, to be honest, EMRA hasn't exactly flourished in the last few years either, particularly their wheel to wheel program. But, and this is a big but, their Time Trial program is once again growing and bringing in fresh blood. From what I see at a distance, they are getting a fair mix of complete beginners and some HPDE types. The question is if they are retaining them.
So the problem is not JUST getting new people - the success of various HPDE and LeChump groups says that is possible - but of RETAINING them. A mentoring program has been mentioned. How did/does that work? Those of you who came to the SCCA from areas where there are alternatives, why did you continue to race with the SCCA?